Design an easy to use site map that also includes your target keywords. Site maps are excellent navigational tools as well as helpful for search engine optimization. Search engines use the inclusion of a site map in their consideration of where your site should be ranked.
If a search engine can tell that you are intentionally getting higher rankings through fraudulent methods then they may manually suppress your ranking. Top search engines have been known to ban sites from appearing in their results for engaging in fraudulent activity. Be sure to ethically hone your SEO strategies. Try joining Better Business Bureau, as well as the Chamber of Commerce, to improve your search rankings. When you join the BBB, they will link to you online, and that will increase your rankings in local searches. You also get people to trust your webpage when you have a great rating with the Better Business Bureau.
The acronym for search engine optimization is SEO. Keywords and phrases are used strategically in your content to bring about a higher rank in search results. This helps to connect search engine users with the content on your website.